Is Substack Really Still Worth It?
is what I asked myself before opening this account
and really, it’s what we all kind of want to know right?
will I be able to write and express my opinion for a living?
sounds a bit too good to be true doesn’t it.
well not according to numbers:
Substack has seen substantial growth over the past two years.
2021,
one million paid subscribers
+30 million monthly visitors
2024,
over 20 million monthly active subscribers
approx. 49 million unique monthly visitors.
The number of paid subscriptions doubled to about two million.
The platform’s expansion reflects the broader trend of readers (engaging with independent media and direct creator subscriptions) particularly through paid newsletters in fields like politics, technology, and culture.
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ok great, sounds convincing
but won’t that mean theres already way too many people on
here?
do I even still have a chance to stand out or is it saturated?
Substack has grown rapidly but still has room for expansion. Here’s why:
Growing Market Demand
Diverse Content Niches
Global Reach
Substack’s success reflects a broader demand for direct
—subscription-based content— especially in independent media.
While it has millions of active users, it captures only a slice of the potential audience for specialized or niche newsletters.
More and more creators leave traditional platforms for more autonomy.
The potential lies in the millions of humans still consuming content on social media (or traditional media); meaning this audience can still adapt/transition to subscription-based models.
While high-profile writers dominate certain categories, it offers opportunities across diverse fields. Writers can still find untapped niches where they can build unique followings.
Niche-focused content continues to thrive.
Substack has primarily focused on English-speaking markets, and expanding internationally offers a major growth area.
recently introduced new features, like Notes (for users who want both content and community)
their entry into podcasting and other multimedia content opens new possibilities for growth, engaging audiences that enjoy formats beyond newsletters
Long story short: while Substack is more crowded today, there is still room for growth in untapped content niches, international markets, and multimedia formats.
THNKSSSSS